Hey there.

I'm so glad you've found your way here, because there's something I want to share with you.

My name is Sarah-Joy and I’ve got a confession to make.

I always found it hard to take myself seriously as a twenty-something in the world of running your own business.

You might know the feeling – you’re putting yourself out there, going to all the networking events and shaking hands with the right people, but then you go home at night and wonder if they know that you’re really making it up as you go along.

This has been something I’ve thought on for a long time.

I capped off my Masters Degree in PR with a study into why women don’t end up conquering the workforce, despite being educated.

Yet I found myself struggling to run a small business, juggle study commitments with family, running a household, being a wife, launching an online business, and most of all still trying to be FUN…

And then I thought to myself – wait a second.

No wonder women aren’t engaging with the workforce.

They’re too freaking tired.

Tired of finding time to juggle endless responsibilities.

​Tired of making it up as they go along.

Tired of attempting to live up to unrealistic expectations.

What the 'success sellers'
won't tell you...

In the name of ‘research’ while I was finishing my Masters, I subscribed myself to about 15 lists of ‘business coaches’ promising to help women kick ass in their own business.

If I had a dollar for every time I heard the words #girlboss or #hustle, I could probably be on a beach sipping cocktails by now.

Don’t even get me started on how hot under the collar the term ‘mumpreneur’ makes me.

So what did all my ‘research’ teach me?

My research (and picking up any old newspaper) told me that you’re more than likely afraid.

  •  Afraid to stand out from the crowd.
  •  Afraid to back yourself.
  •  Afraid to drop even one of those balls you're juggling.
  •  Afraid to say no.

So what's the best antidote to this fear?


I’m here to help you stop talking (or daydreaming) about doing something for yourself, and to help you actually do it.

I'm proud to introduce my free 7-day email course, called Stepping Up and Standing Out.

Over this email course (which will just magically flutter into your inbox over 7 days), you’ll learn about your most important asset, whether you’re in business for yourself, working for someone else, or even just thinking about getting back into the workforce.

That asset is your brand.

Your brand is what people think about you. How you’re represented.

And it’s something that you can totally control – I’ll show you how. 

I’m nobody’s business or life coach, just a gal who loves PR and is passionate about branding.

Let’s stop making it up as we go along, and be intentional about how we brand ourselves.

Click here to sign up – it’s free, and I hate spam as much as you do (so I’ll never sell your email address).

Still not convinced? You’ve read this far…so you must nearly be there.

I’m talking to you today because you’re a lady – but you don’t want to be patronised or stereotyped or called a #girlboss for even one more second.

I don’t want to sell you anything or sign you up to a 10-step program or suck you in to spending thousands of dollars while I tell you how to do something that you could easily do after reading any number of free blogs on LinkedIn.

I know, I’m going against all the how-to articles I’ve ever ready on persuading and attracting your ideal audience. But all I genuinely want to do is help you work out what your personal brand is, and put that brand to work for you.

There is no bait-and-switch at the end of this email course – I’m not going to give you half the information and then make you pay for actual value.

You’re going to get practical tips on how to build your brand, and free worksheets to get you started

Sign up now – it’s time to take the first step and do something for yourself.

Sick of being told you can be a #girlboss?

Me too. Let’s start over. Come join me in breaking the mould.

P.S.: It's a free course. What have you got to lose? If you don't see any value, just unsubscribe.

But I'll bet you will see value...