Rockhampton Regional Council

RACHEL App Copywriting

As a long-time Rockhampton local, this project was both fun and challenging for Joyful Communications. We were contracted to edit and rewrite historical content for the RACHEL app, developed by Rockhampton Regional Promotions to drive tourism around Central Queensland’s historical sites.

With hundreds of pages of dry historical information to distil down to fun, bite-sized facts and FAQ’s, the project was delivered on time and in budget. Sarah-Joy now considers herself somewhat of an expert in Rockhampton’s history, and frequently annoys friends and family with random ‘Did You Know’ moments around town.