The most successful people in life are the ones who ask questions. They’re always learning. They’re always growing. They’re always pushing.
– Robert Kiyosaki



Part of the beauty of being in business for yourself is the freedom to decide what you want to do.

Feel like sleeping in today? Go for it.*

Want to answer emails BEFORE breakfast? That’s your choice.

Need to knock off early to get to an event/pick a friend up from the airport/do something fun? Feel free.

Want to change your job title? You don’t even have to apply for a promotion.

So, with all that in mind – I’ve decided to change my job title to ‘Strategist’, and here’s why.

As I’ve moved through the last year of working for myself, I’ve discovered a few things. There’s things I like and things I passionately dislike. Some jobs make me smile and some jobs I just groan internally at, but do with a smile anyway (fortunately, those are few and far between!).

If I’ve had a great day and come out smiling, there’s a few things that are guaranteed to have happened that day;

  • I’ve been able to complete a project for a client
  • That client now has a great direction for their small business
  • I’ve learned something
  • I’ve more than likely had several cups of coffee.

The job that really makes me excited is planning awesome marketing and communications strategies for my clients. Whether you are a small business, large network, or rapidly growing business, working out how to get your message across to your clients is a fun job, as far as I’m concerned.

There are so many great ways to talk to your clients (especially once you’ve nailed down exactly who those clients are and where you can find them), that crafting the right message then becomes really enjoyable.

I’ve been thinking for a while that I need to improve on explaining what I do (and how I do it), so now on LinkedIn, you’ll see me as a ‘Strategist’, not an ‘Owner and Marketer’.

I encourage everyone in my network to take a second look at their job title today. Do you think what you do could be better explained?

If you don’t know how to explain it, let me know. I’ll help you come up with the right strategy!


*Full disclaimer: whether I sleep in or not, jobs still need to be finished, so a sleep-in often equals a late night somewhere else. #reallife